I learned very early the difference between knowing the name of something and knowing something.- Richard Feynman, http://www.bquot.es/s/3382
CSR activities can add value to corporations and enhance their esteem in the society. Some of the benefits are :
- Enhance public image.
- Enhance citizen trust and respect.
- Enhance brand value of products and services and lead to growth of business, revenue and profit.
- Help attract talented youth to join as employees/managers and for their retention and commited service.
- Protection by the public from unethical and malicious charges against the corporate by vested interests.
[Corporate Social Responsibility ,Dr.C.G.Krishnadas Nair;Asian Journal of Professional Ethics and Management]